Stay Ready

What is Stay Ready?

Stay Ready is a curated starter kit designed for first-time Airbnb, booking.com etc. hosts, a single, well-considered box containing the core essentials needed to launch a short-term rental with confidence. The product was born out of a simple observation: getting started as a host can be surprisingly overwhelming, with countless small details to think about before the first guest ever walks through the door.

Stay Ready solves that by doing the thinking for you. Every item in the box has been carefully selected to cover the practical, the presentational, and the personal, the things that make guests feel welcome, comfortable, and well looked after from the moment they arrive. Rather than spending hours researching, sourcing, and shopping for individual items, new hosts receive everything they need in one place, ready to go.

The result is a product that lowers the barrier to hosting, shortens the time between listing and first booking, and helps first-time hosts start with the right foundation, because a great guest experience begins long before check-in.

What's in the box?

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What's in the box? -

Room & Kitchen

Bathroom Essentials

Airbnb active listings worldwide

7.7M+

Booking.com properties

~6.6M

New hosts per year (est.)

~800K

Addressable TAM (est.)

€2B+

Most Popular

Pricing

Starter

Replenishables only

€29

one-time / per stay kit

Consumables pack

Welcome card

✗ Hardware included

Host Ready

Full one-time setup

€89

one-time box

All consumables

Hair dryer + chargers

Welcome card + wifi tag

Auto-refill

Monthly subscription

€24

per month

Consumables restocked

Seasonal add-ons

Cancel anytime

Unit economics — Host Ready box (€89)

Goods (COGS — hair dryer, consumables, packaging)

Shipping & fulfilment

Payment processing (2.9%)

Gross profit per box

€38

€8

€3

€40 (45%)


Customer Segments

Primary

  • New hosts (0–6 months)

  • Occasional renters

  • Property managers (1–5 units)

Secondary

  • Corporate / serviced apts

  • Hotel alternatives

  • Holiday cottage owners

The primary customer is the new or semi-active short-term rental host, someone who lists a property on Airbnb, Booking.com, or Vrbo but lacks the time, knowledge, or confidence to curate a proper guest experience from scratch.

This includes first-time hosts, people renting out a second home seasonally, and small-scale property managers overseeing one to five units. With over 14 million listings across the two biggest platforms alone, and hundreds of thousands of new hosts joining every year, the addressable market is enormous — conservatively estimated at €2B+ globally once you factor in repeat consumable orders.

The pain point is real and well-documented: hosting reviews frequently penalise missing basics like a hair dryer, poor toiletries, or an absent welcome pack. A ready-to-go box removes that friction entirely.